Similar to a brick-and-mortar retail location, ecommerce websites are virtual storefronts where consumers can go to buy a product or service of their choosing. Online merchants can list just about whatever they have in their current inventory. The ecommerce market has grown exponentially over the past decade thanks in part to its convenience and accessibility, and future projections have its valuation increasing even more.In terms of growing with your ecommerce website, there are a number of things that your business should keep an eye out for in the near future. Social media is driving ecommerce click through rates and conversions, so having a strong online presence connected to your new ecommerce platform is best practice.